An Insight into the Cost of an Ecommerce Website in 2023

  • Ashok Kumar Singh CEO

  • Ecommerce


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E-commerce is undeniably the best way to buy and sell products currently. Studies show that 20.8% of retail purchases will occur online in the current year. Further, the global e-commerce market is expected to grow by 10.4% in 2023. Needless to say, business owners are looking to take their business to the next level with their ecommerce websites. Yet, most of them are unaware of the cost of building a website. There are quite a few things you need to know to understand the cost of building one. This blog will take you through the various costs of building a website. Bookmark this page and use it as a reference before you sit for a meeting with a custom ecommerce website development company in India. The following sections will help you learn about the cost and enable you to put your point forward to a custom ecommerce website design and development company in India.

Table of Contents

The Cost to Build an Ecommerce Website: Understanding the Basics

Have you ever gone ahead with buying a phone or any electronic devices without checking the specifications? Of course, not. So, when building an ecommerce website, don't jump to conclusions before knowing the basics.

Digital commerce takes into account the buying and selling of products and services through the World Wide Web. As there's an online exchange of data and money, these aspects are also considered while calculating the cost.

Further, as the world has prioritised online business, you need to understand its laws before you take the leap of faith and ask for a custom website design. Additionally, business owners also need to identify the website's purpose before availing web development services. 

Now that you have an idea about the basics of ecommerce, learn the reasons investors take an interest in them.

Reasons to Invest in Ecommerce Websites

 

Ecommerce brought forward a new way of business. Today, everyone prefers this mode of shopping and enjoys getting everything at the click of a button. The websites are open 24*7, making it easy to place an order and buy a product at any time.

As the ecommerce market grows, it is crucial to understand why investors prefer custom stores over small ecommerce stores. 

Average Price for Designing an Ecommerce Website

An ecommerce website development cost depends on a lot of things. It's safe to say that the price to build an ecommerce website from scratch would range from $26,400 to $99,700 and above. But there are quite a few things you need to know before you put your plan into action.

A custom ecommerce website design and development company in India can help you understand the various aspects. These companies always advise owners to identify the type of website they need. The complexity of websites affects the cost of building. 
Simple websites might not require push notifications or coupons. On the other hand, it is hard to imagine a large website without these features.

Before you start getting worried about categorising your website, learn about the various things that influence investors’ decisions. 

The Various Types of Websites

The average ecommerce website cost will depend on the type of website you are willing to build. Here's a look into the various types of ecommerce websites:

  • Single brand website

    You might have come across websites that sell products of only one brand. Big brands like Puma, Nike, etc., are some of the best examples of single-brand websites. Creating a single-brand website is not too complicated. The developers create a storefront with products, and listings and allow owners to add them. With a basket of checkout options, the website will be ready for operation.

  • Online retailers

    Online retailers are probably the most sought-after ecommerce websites around the world. These websites are difficult to develop as they have a lot of products to display online. Adding on, there's a lot of additional work on the server side for these websites to run smoothly. Since there are so many things to consider, no custom ecommerce website development company in India can share an estimate accurately.

  • Marketplaces

    Giants like Amazon, Flipkart, etc., are perfect examples of marketplace websites. This type allows private entrepreneurs and sellers to sell their products and is given full control of their accounts. Sellers can change prices, add products, talk directly to customers, and manage all transactions. Building such websites is tough, and it is hard to share an accurate estimate to build one.

A Look into the Average Cost to Build an Ecommerce Website and Factors Affecting It

There are a few things that affect the cost of building an ecommerce website, such as:

Here's how each of these affects the average ecommerce website cost:

  • Number and complexity of features

    There’s no end to technological developments. With the ever-evolving technology forming the base of websites, business owners have to keep themselves updated with the same. For example, developers have to include third-party apps to implement the pricing system or social login page, affecting the entire cost of building one. Generally, these are the pages owners ask for while creating a website:

    • Main page
    • Shopping cart
    • Favourites
    • Checkout
    • Blog
    • Category pages
    • Product pages

    In addition to these, you need to add the following to get a perfect estimate:

    • Integration with payment portals
    • Push notifications
    • Recently viewed products
    • Products’ rates and reviews
    • Search bar with filters
    • Admin panel
  • Website design complexities

    Your website will not do well with a pretty user interface. You need to acknowledge the importance of making things easy for customers. The things you include to make browsing easy will affect the cost. Further, as most customers buy products online using their smartphones, it is wise to use an adaptive web design. This will affect the cost of a website.

  • Number of 3rd party integrations

    Payments, live chats, and shipping customisations are all done using third-party apps. So, if you are willing to implement such features, you can expect a higher cost for your website. Further, if you want bots to chat or call your customers, the price will go up. The prices also get affected by features such as automated emails about orders to customers.

A custom ecommerce website design and development company in India considers all the costs listed above when creating an estimate. However, there are a few more things you need to know when you discuss with them:

  • Domain name

    The domain name is crucial in boosting your sales and attracting more customers. Getting a quality domain will cost you around $5-$10 annually. But if you want a short name ending with '.com,' you might have to pay $15 annually.

  • Hosting

    You need to make your website accessible to customers. Hosting is the operation that makes it possible. It is highly recommended not to compromise on the money you spend on hosting. Paying a low price for this will disrupt your daily operations. $75-$10,000 annually is good enough for hosting.

  • SSL certificate

    The fact that you will handle customers' personal information and data makes it important to have an SSL certificate. The certificate is a digital signature that allows you to have a secured and encrypted connection between the website and browser, applying the HTTPS rule. Generally, such certificates will cost around $6-$150.

  • Maintenance

    You cannot expect an ecommerce website to run on its own. It is crucial to have constant technical support, which is included in the total cost of building a website. Salaries, new features, and solutions to problems are all taken into account. The cost will vary between $500-$12,000 per month.

  • Marketing

    It is not possible to get sales if no one knows about your business. Hence, it is crucial to add marketing expenses to the total cost. Here's a look into the various marketing processes:

An Estimate of Ecommerce Website Costs by Features

The features you plan to implement play a crucial role in the total cost estimation. Here’s a look into the various development modules: 


Admin panel development cost:

An insight into who you need in your team while calculating the cost to build an ecommerce website:

An Insight into the Tech Stack Component Related to Ecommerce Website Prices

Frontend:

  • Angular + Angular Universal (server-side rendering engine for SEO purposes)
  • UI components library like Twitter Bootstrap, Angular Material, or Semantic UI

Backend:

  • Nodejs + TypeScript
  • PostgreSQL or MySQL as the main database with Sequelize as ORM
  • Elasticsearch as a full-text search engine
  • Redis as cache
  • BullMQ as the message broker

Integrations:

  • Amazon Simple Storage Service (Amazon S3) as file storage
  • Amazon Simple Email Service (Amazon SES)
  • Paypal, Stripe, Adyen, etc. for payments
  • Firebase Cloud Messaging for notifications
  • Login via social media API (Facebook, Gmail, Twitter)

Why Choose First Rite?

First Rite is your one-stop solution for all ecommerce website-related queries. We have expertise in all fields of web design and have a lot of happy clients. With a workforce of 100+ employees and 300+ completed projects, we are definitely the best choice for creating your online space. Hire us to get your work done smoothly and get your page live on time. 
 

Frequently Asked Questions

An approximate amount of $20,150-$28,800 is spent to build an ecommerce website. The cost will go up for developing the features. The cost also depends on the complexity of the website. The cost will go up if you need a custom UI design, 3rd party integrations, or any other services.
 

The cost of running an ecommerce website depends on the cost of additional services you choose. These can include:

  • Domain name ($10-$20 annually)
  • Hosting ($100-$200)
  • SSL certificate ($6-$150)
  • Website maintenance ($500-$12,000)
  • Marketing ($1200-$3000)

The cost depends on the features you add to your website. A basic ecommerce site costs around $20,150 (excluding additional features) and $3,250 for custom UI/UX design. If you want to implement more complex functionality, you will have to spend around $28,800.
 

If you are asked to develop a website, you can charge $3,250 for a basic website design. However, if the client asks you to add an adaptive web design for all devices, you must ask for 30% of the front-end section, excluding the admin panel.

The cost to hire someone to build your website cannot be specified exactly. It depends on the region you are hiring from and the set hourly wages in that area. The cost will add up to your cost of building an ecommerce website.
 

The features can be divided into two parts, namely, mandatory and additional features. Here’s a look into both the type

  • Mandatory features: registration, user profile, main page, product pages, catalogue, shopping cart, and help screen.
  • Additional features: wish list, analytics, social login, blog, push notifications.

It is difficult to speak about any particular thing that can make an ecommerce website effective. However, expert UI/UX design, simple checkout, wish lists, automatic emails, and website blogs can make a difference. 
 




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